Michael Brubeck ← About

About / Advisory

(parent company)

Led co-founder team with Yves Béhar at FuseProject in TAM expansion from tobacco to cannabis, seeding PAX technology.

Huawei Consumer

US market entry. The build-vs-adopt decision behind the move to Android.

Pfizer GPO

Pharmaceutical-grade botanical API qualified for the Global Procurement Organization.

Alkaline88

Exclusive manufacturer of water-soluble CBD.

ANRAC Morocco

Permitted import channel of cannabis, Morocco to the EU.

[Confidential]

National brand, 20,000 stores. One FDE implementation replaced the CFO, CMO, CRO, and CTO. Lean data-engineering cut waste 97% in week one. Revenue doubled YoY by month four on a 16-year-old company.